Bilbao BBK Live becomes the world’s leading music festival to join the B Corp community, alongside Cala Mijas and Azkena Rock Festival, also organised by the Last Tour promoter and social activator. B Corp is a global movement that evaluates and confirms the efforts that an entity such as Bilbao BBK Live makes to generate a positive social impact for society, the people linked to it and the environment, as well as to continuously revisit its purpose of social transformation.
This recognition is the culmination of a rigorous two-year analysis and evaluation process that is only passed by 4% of the companies that are evaluated. Some of the keys to becoming part of the B Corp community are the actions carried out by Bilbao BBK Live to reduce its environmental impact through a strict system of waste reduction and recycling by means of waste separation, energy efficiency measures, free drinking water at the venue or services related to a chemical-free network, among others. The promotion of sustainable mobility, prevention and awareness programmes against sexist attacks and in favour of gender equality, as well as the programming of free concerts have also been valued. Its contribution to the community and the significant economic impact on the city of Bilbao have been key to becoming part of the B Corp community, highlighting the employment of local teams, donations for the reforestation of forests and aid for disadvantaged groups through the Bizkaia Food Bank, Zierbena Sarea, Ongi Etorri Errefuxiatuak, Ukraine Euskadi and Zaporeak, as well as the initiative to support live music professionals during the pandemic.
Bilbao BBK Live is aligned with the principles of the B Corp movement and will continue to review its practices and policies, constantly improving and consolidating its cross-cutting commitment to the 2030 Agenda, the 17 Sustainable Development Goals and the United Nations Global Compact.
B Corp is a global movement of people using the power of business to solve the social and environmental problems of the 21st century. Unlike companies that only pursue economic goals, B Corp companies, of which there are now more than 6,000 worldwide, meet verified high standards of social and environmental performance, public transparency and legal accountability. These companies are transforming the economy and helping to redefine the meaning of business success, which is measured by the well-being of people, communities and the planet, and in doing so, making all companies compete to be not only the best in the world, but above all, the best for the world. In Spain, there are more than 200 B Corps. They include companies from the food sector, such as Danone or Veritas, fashion, such as Ecoalf, Camper or Patagonia, banking, such as Triodos Bank or energy, such as Hola Luz, among many others.
Bilbao BBK Live is currently one of the leading festivals on the Iberian Peninsula and in Europe, with the most sought-after national and international artists and a privileged natural setting hosting up to 12 stages. Held every year in mid-July in Bilbao, Basque Country, located in northern Spain, this event has already welcomed more than a million attendees since its first edition in 2006. Renowned artists, such as Gorillaz, The Strokes, Florence and The Machine, Depeche Mode and Radiohead have headed its line-up over the years, along with riskier proposals, such as Childish Gambino, Brockhampton and Die Antwoord or music legends, such as Brian Wilson, The Police, Pixies or R.E.M. In each edition, up to 120,000 people attend Bilbao BBK Live over the three days in search of a magical experience where they can enjoy the natural space of Kobetamendi, a gastronomic proposal designed by and for its audience, a cosmopolitan city like Bilbao, and above all, an exciting and ground breaking musical selection.
