BILBAO ATTENDED THE IBTM WORLD, THE LEADING GLOBAL EVENT FOR THE MEETINGS, INCENTIVES, CONFERENCES AND EVENTS (MICE) INDUSTRY
Bilbao attended the IBTM World, the leading global event which brings together the Meetings, Incentives, Conferences and Events (MICE) industry this week in the exhibition area of Fira Barcelona. This year, more than 2,200 exhibitors from over 100 countries have participated and more than 60,000 meetings are scheduled with over 10,000 attendees expected, indicating that activity levels are proving to be higher than before the pandemic.
Bilbao will be present at the IBTM World in the stand of the Basque Government Department of Tourism, Trade and Consumer Affairs, where it will be presenting its solid network of infrastructures for holding business and MICE industry meetings in general (congress venues, hotels and local incoming agencies, among others). Hotel deals and offers, air connectivity and gastronomy, as well as leisure and cultural offer, are the main assets presented by Bilbao in this IBTM World.
Furthermore, Bilbao attends several meetings with international sector associations, the leading players in meeting tourism and large companies from different countries interested in the capacity and possibilities offered by the city to host all kinds of professional meetings, from congresses and conventions to large trade fairs, product presentations or top-level academic and institutional meetings.
MORE SUSTAINABLE AND INCLUSIVE EVENTS
One of the main themes of this year’s event addressed the need to present an environmentally, socially and economically sustainable offer, given the sector’s growing interest in reducing and improving the impact of MICE on host cities.
In this context, Bilbao offers a strategic commitment recently acknowledged by its 33rd spot in the Global Destination Sustainability Index, the international benchmarking program for sustainable destinations for MICE. Bilbao ranked ninth among top mid-sized cities in the world. This international index comprises cities that seek to collaborate in creating joint strategies to make destinations more socially, economically and environmentally sustainable.
IBTM WORLD BARCELONA
IBTM World, the world’s leading event for the Meetings, Incentives, Conferences and Events (MICE) sector, is held in Barcelona each year. Its main objective is to inspire the events world to deliver exceptional customer experiences.
This week the global MICE sector meets in Barcelona with a common purpose: build a forum for professionals to share experiences and key industry insights, as well as create networking opportunities.
