For four days, from 30 June to 3 July, French representatives from the MICE sector visited Bilbao and the surrounding areas with the aim of getting to know different parts of the city, the cuisine and the services available for the organisation of meetings, incentive trips, congresses and events. The group was made up of agents who promote or direct corporate events such as meetings of different types of companies, and representatives from science and technology societies who hold congresses. The importance of this visit stems from the fact that the French market is one of the markets with the greatest impact on Bilbao due to its proximity and a shared liking of haute cuisine, landscapes, culture and quality services.
